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  • Intrinsic Social Motivation/Learning Factors and how it applies to Digital Signage

    After reading Jay Deragon’s article ‘Intrinsic Social Motivation’ ( http://www.conversationalcurrency.com/9499/intrinsic-social-motivation/ ) it occurred to me that Social Motivation can be applied to the world of Digital Signage. The five levels of Motivation Hierarchy (Physiological, Safety, Social...
    Posted to Visix Marketing (Weblog) by Anonymous on 01-12-2011
  • Top 6 Design Tips for Digital Signage Content

    Creating media for digital signage is a fun, creative process that lets you experiment with design elements like color, contrast, text and arrangement. However, don’t forget that the goal is to impart information. In design – form always follows function. So, it’s important to have a basic understanding...
    Posted to Visix Marketing (Weblog) by Debbie on 10-11-2010
  • Use SMS Voting with Digital Signage

    We’ve all seen American Idol ask viewers to text their vote for the next pop star using their mobile phones. Well, you can use the same technology to poll your digital signage audience. It’s not just a great tool for voting, it’s also a terrific way to measure ROI and get audience feedback. You can use...
    Posted to Visix Marketing (Weblog) by Debbie on 10-11-2010
  • Using QR Tags in Digital Signage Content

    QR tags are a new thing that you may have seen in print ads, but they can also be used in digital signage. You can embed QR tags in your bulletins to prompt action from viewers - send them to a website, have them vote in a poll, or offer a downloadable coupon. It’s a great way to track ROI for your messages...
    Posted to Visix Marketing (Weblog) by Debbie on 10-11-2010
  • Understanding Aspect Ratios for Digital Signage Design

    We get a lot of questions from people designing content for digital signage about aspect ratios. The first thing is to define the terms we’re working with. An aspect ratio is an image area’s width divided by its height. The most common aspect ratios are 4 x 3 for standard definition and 16 x 9 for high...
    Posted to Visix Marketing (Weblog) by Debbie on 10-11-2010
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